COOKIES POLICY OF METRICA.BG

What are cookies?

This website uses the so-called cookies. These are small text files that are stored in your browser. They store certain information (such as your preferred language or website settings) that your browser may send back to our server the next time you visit our website.

With their help, the site will recognize your device the next time you visit it.

Cookies are widely used to help the websites function or improve their effectiveness.

Cookies have many different functions. For example, they help us remember your username or preferences, analyze how well our sites perform, or even allow us to recommend content that we think will be of interest to you.

Some cookies contain personal information – for example, if you clicked on “Remember me” when logging in, the cookie will remember your username. Most cookies do not collect information that can identify you, but rather collect general information about how users access and use our sites or what their location is.

What types of cookies we use?

There are several categories of cookies: (1) necessary, without which the functionality of our website will be restricted; (2) optional, used for website analysis and marketing purposes. Detailed information about the cookies used can be found below:

1. Necessary cookies: (PHPSESSID)

These cookies are required for the website to function properly and cannot be turned off in our system. Usually, they are intended solely to assist you in your activities related to the use of our services on the website (eg. setting your privacy preferences, logging in to your account, or completing registration forms.)

You can set your browser to block or inform you about these cookies, but in this case some parts of the website will not work properly. These cookies do not store any information through which you can be personally identified.

 2.Behavioral cookies:

2.1. Facebook Pixels

Through pixels, we can track the actions of users of our site who have clicked on our Facebook ad. This way we can keep statistics on the effectiveness of our advertising communication on the social network. In addition, we can use it to create special ad campaigns for specific audiences based on their interests. Pixel is the property of Facebook Inc. and they store the information from the records. The information collected on the ad platform is anonymous to us, but Facebook may associate it with your account according to the rules of their privacy policy, which you can find here.

2.2. Google Adwords

This service is provided by Google and allows us to implement remarketing campaigns for a group of users because they have visited our site or because they have taken a specific action on it. The platform gives us the opportunity to analyze the results of the campaigns conducted and to improve our communication and proposals. We do not collect personal information through Google Adwords, and you can read their privacy policy here.

2.3. Google Analytics

This is Google’s web analytics service. Through it and her cookies, we understand how you use our site and understand the demographic characteristics and interests of our users in aggregate form. The information is stored on servers in the United States. The information we receive is used to evaluate the status of the site; generating traffic reports and site activity. You can find the Google Privacy Policy here.

Cookie settings

You can disable cookies according to your preferences. All modern browsers allow you to change your cookie settings. You can usually find these settings in the “options” or “preferences” menu of your browser. To be aware of these settings, the following links may help, or you can use the Help button in your browser menus for more details:

However, disabling cookies may impair functionality or adversely affect the usability of our website.

If you use different devices to access our website (smartphone, tablet and / or desktop computer), your preferences must be set on each one.

More information about how businesses use cookies is available at: www.allaboutcookies.org. If you have any questions regarding this cookie policy, please contact us at privacy@metrica.bg.

 

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